The initial days of the sprint are spent as a group that includes all team members and stakeholders, in a creative sprint every voice is heard and reflected in a journey map.

User experience model – During the brainstorming sessions with the client, the touchpoints of the journey are defined and features are quickly gathered through a variety of day long group activities. At the end of the day the team, which includes client representation, has developed a collaborative direction in which to take the phase 1 solution, with additional thoughts to future phases. Using the Kano model the team engages in an prioritization exercise. From that we create a user experience journey map and persona/scenario combination. This allows us to display a user experience strategy in relation to a real person with real goals and associated features and tasks.