Social listening enables companies to prevent damaging situation. Data driven scenario are adopted to take relationship management to the next level and are used to identify and remedy possible negative social events

Research – While research continues throughout a project it is imperative that a large effort is part of the initial stage. During this phase we collect any primary and secondary research from the client and perform any additional research to fill identified gaps. Stakeholder interviews are used to further clarify goals, expand the feeling of ownership, collect information from people that are on the fringes of the project so to build support, and ultimately to gather requirements for the project. Usability is often conducted on the existing site to test an hypothesis or to validate a proposed solution.