All projects present their unique challenges and offer innovative opportunities. However a project structure does not necessarily vary. Its main components are fairly consistent. The first step is to assemble the team that is most qualified to handle the solution requested. Building the relationship between the team and the client is a crucial step. Some relationship may present personality struggles that are important to identify early on and remedy.

Problem definition – If you know what you are trying to solve you are well on your way to be able to setup your KPIs. Additionally identifying your target audience(s) and what constitutes success enables the team to start on the persona development. Personas must be created early on in the process and refined along the way up to the completion of the experience journey. Personas (or personae) serve multiple purposes, they provide a basis for the audience, focus our efforts and humanize the conversations since the solution we are building is for a ‘real’ person.