User experience is a discipline that looks at customer needs and wants, spoken and unspoken, and it creates positive experiences for interactions at every touch point.Learn More

From the blog

In a recent Harvard Business Review (HBR) article, the writer makes the case for the creation of Customer Journey Maps in an organization. Read more

THINK Marketing

THINK is a new model for engaging select high value business and organization leaders: a multi-touch program of IBM/client activities anchored in a digital community.Read more

Latest From The Blog


Giovanni is a talented User Experience Strategist and is exceptional when it comes to removing unnecessary complexity and making sure that what is delivered matches clients expectations. Giovanni adapted his UX methodology into the SCRUM practice and provided leadership and guidance in the projects we were involved.
Jeff Florentino, Director Web Strategy IBM
I have worked with Giovanni on several projects and it has always been a delightful experience. He understands innately the business of user experience and he views projects holistically so, when working with him, everything seems to flow and make sense. He is also fun and a very supportive partner.
Jeannine Guido, Creative Experience Design at ABC Consultants
Giovanni was a key user experience architect and engineer for Answerthink Consulting, resulting in multi-million dollars worth of development efforts. He is an expert in this field.
Dave Hartman, Director Global Services Partners
Giovanni is an exceptionally experienced and gifted Strategist, User Experience Expert, and Information Architect. He can take any project on, and has strong skills as a leader and manager.
Chris Gierlich, Director of User Experience at DDB