Portfolio

Project MAX

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How Infor Hook & Loop created Project MAX a consumer grade experience to deliver support to field sales reps and inadvertently created a key element of Infor's mobile strategy.

XM Expense Management

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Identifying the opportunity
When active in the field, expense management is not always top of mind. The overarching behavior is to quickly take a picture of a receipt and move on, or pocket a receipt and deal with it later. The process is then completed while working from home on Friday or nights and weekend […]

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IBM – THINK Leaders

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IBM – THINK Leaders

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THINK Leaders is a program that includes a web product, a mobile product, and event support.

THINK Leaders is a knowledge exchange that caters to aspiring c-suite executives with a registered version of the web and mobile products, and the established c-suite, thought leaders and senior level business executives with an executive membership. The executive […]

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IBM – THINK Marketing and THINK Finance

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IBM – THINK Marketing and THINK Finance

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THINK is a new model for engaging select high value business and organization leaders : a multi-touch program of IBM/client activities anchored in a digital community.

THINK marketing and subsequently THINK Finance are gated communities first established as web iPad apps to support a Marketing Leadership Exchange event in June of 2012, followed by the […]

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UPS – The new Logistics

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UPS – The new Logistics

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The new logistics is a program designed by UPS that targets C level executives and other decision makers from small and midsize companies to help them run their business more efficiently. The program covers the spectrum of marketing from email, to events, to branding displayed on the side of the trucks, to the website […]

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Mount Gay Rum – Sailing Spoken Here

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Mount Gay Rum – Sailing Spoken Here

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Sailing Spoken Here (a Mount Gay Rum campaign) – 2011

“The goal is for the microsite to serve as an online community for sailors — a virtual port, if you will.
The content of the special Web site includes a rundown of races and other events; a feature called Crew Finder, which declares: “Find a crew. Join a […]

Time Warner Cable

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The Time Warner Cable shopping process or Buy-Flow added a nationwide purchase process to the redesigned Time Warner Cable website. The purchase process prior to this effort was not web based and conducted completely offline. The process began with a customer inquiry phone call to a truck roll to complete installation. The purchase process […]