User Experience

Project MAX

Project MAX

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How Infor Hook & Loop created Project MAX a consumer grade experience to deliver support to field sales reps and inadvertently created a key element of Infor's mobile strategy.
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XM Expense Management

XM Expense Management

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Identifying the opportunity
When active in the field, expense management is not always top of mind. The overarching behavior is to quickly take a picture of a receipt and move on, or pocket a receipt and deal with it later. The process is then completed while working from home on Friday or nights and weekend […]

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IBM – THINK Leaders

IBM – THINK Leaders

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THINK Leaders is a program that includes a web product, a mobile product, and event support.

THINK Leaders is a knowledge exchange that caters to aspiring c-suite executives with a registered version of the web and mobile products, and the established c-suite, thought leaders and senior level business executives with an executive membership. The executive […]

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IBM – THINK Marketing and THINK Finance

IBM – THINK Marketing and THINK Finance

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THINK is a new model for engaging select high value business and organization leaders : a multi-touch program of IBM/client activities anchored in a digital community.

THINK marketing and subsequently THINK Finance are gated communities first established as web iPad apps to support a Marketing Leadership Exchange event in June of 2012, followed by the […]

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Mount Gay Rum – Sailing Spoken Here

Mount Gay Rum – Sailing Spoken Here

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Sailing Spoken Here (a Mount Gay Rum campaign) – 2011

“The goal is for the microsite to serve as an online community for sailors — a virtual port, if you will.
The content of the special Web site includes a rundown of races and other events; a feature called Crew Finder, which declares: “Find a crew. Join a […]

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Time Warner Cable

Time Warner Cable

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The Time Warner Cable shopping process or Buy-Flow added a nationwide purchase process to the redesigned Time Warner Cable website. The purchase process prior to this effort was not web based and conducted completely offline. The process began with a customer inquiry phone call to a truck roll to complete installation. The purchase process […]