Persona development

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XM Expense Management

XM Expense Management

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Identifying the opportunity
When active in the field, expense management is not always top of mind. The overarching behavior is to quickly take a picture of a receipt and move on, or pocket a receipt and deal with it later. The process is then completed while working from home on Friday or nights and weekend […]

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IBM – THINK Marketing and THINK Finance

IBM – THINK Marketing and THINK Finance

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THINK is a new model for engaging select high value business and organization leaders : a multi-touch program of IBM/client activities anchored in a digital community.

THINK marketing and subsequently THINK Finance are gated communities first established as web iPad apps to support a Marketing Leadership Exchange event in June of 2012, followed by the […]

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UPS – The new Logistics

UPS – The new Logistics

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The new logistics is a program designed by UPS that targets C level executives and other decision makers from small and midsize companies to help them run their business more efficiently. The program covers the spectrum of marketing from email, to events, to branding displayed on the side of the trucks, to the website […]